Posts in Pricing
How to Stop Customers from Fixating on Price

At a consumer products company we’re familiar with, no one on the senior team would ever refer to the company’s products as “commodities.” Managers there know what the competition has to offer, and they know their goods are different. They can name the distinctive features and explain their value—and they can tell you how much they’ve spent on innovation to keep that edge.

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Rethinking Authentication, Revamping the Business

IP authentication is the most important mechanism for authorizing access to licensed e-resources. Substantial business and policy issues for libraries and publishers alike connect up to IP authentication. Today, there is growing interest in eliminating IP authentication, so it is timely to examine the implications if we were soon to see its end.

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Discounting is killing online retailers. Here's how one startup is trying to fix that.

Mark Walker had two goals for his startup this year: Get its new line of clothing into as many guys' homes as possible and get them to pay full price. He would have to get creative.Walker, after all, is the CEO of JackThreads, a men's clothing site that has mainly been known for its discounted prices since it started in 2008.

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