Posts in Trends
What Airbnb Understands About Customers’ “Jobs to Be Done”

On a recent business trip to London, I surprised the conference organizers by turning down the opportunity to stay at the posh hotel hosting the conference in favor of a rather modest Airbnb flat. The hotel was clearly much more luxurious. The flat would require me to take the tube or an Uber to the event. Who in their right mind would make such a choice?

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Bitcoin: A Solution to Publisher Authentication and Usage Accounting

Until recently, I’ve considered Bitcoin to be a shady digital currency that facilitates the activities of drug lords, arms dealers, smugglers, prostitution rings, and other nefarious activities that hide in the shadows of an open market. In recent years, however, Bitcoin, has been moving into more pedestrian and lawful activities.

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