Contract Terms in the IoT Age
Contracting Accidentally through Preliminary Agreements
Understanding how contracts (and the terms therein) in the age of IoT (the Internet of Things), especially as it relates to consumer products, are changing, is crucial for an company who utilizes the internet to sell, market and provide it's products.
How to Sell Anything - The "MAYA" Principle
Sometimes, labels in contracting can lead you to unintended consequences. This article illustrates a few ways in which different legislative venues look at naming conventions when drafting agreements.
How to Stop Customers from Fixating on Price
Here is a brief synopsis of an article written about Raymond Loewy, the father of industrial design, on his philosophy about what it takes to sell something new: He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new.
What Airbnb Understands About Customers’ “Jobs to Be Done”
At a consumer products company we’re familiar with, no one on the senior team would ever refer to the company’s products as “commodities.” Managers there know what the competition has to offer, and they know their goods are different. They can name the distinctive features and explain their value—and they can tell you how much they’ve spent on innovation to keep that edge.
Lessons Learned©: Westfield Corporation (Adapt from other industries)
On a recent business trip to London, I surprised the conference organizers by turning down the opportunity to stay at the posh hotel hosting the conference in favor of a rather modest Airbnb flat. The hotel was clearly much more luxurious. The flat would require me to take the tube or an Uber to the event. Who in their right mind would make such a choice?
Lessons Learned©: Twitter (Failing to recognize your importance)
It was reported yesterday that Westfield Corporation, which operates 32 large U.S. malls is looking to startups to spur innovation. They are concerned with the perception that online retailers are capturing the eyes (and pocketbooks) of consumers, thereby eroding their market dominance and ultimately profits.
How Small Consistent Improvements Can Lead to Exponential Growth
According to a recent WSJ article, Twitter has 313 million monthly active users, but its “total addressable audience” is 800 million (and possible much larger if you include who see tweets outside Twitter’s website or apps, or even every news source that simply cites and/or quotes a tweet.)
Does Your Firm Need a (Marketing) Newsletter?
One of the best examples of how small differences can lead to exponential results comes from the world of professional golf. In 2015, Phil Mickelson earned $51 million split between prize money on the tour and endorsements.
His per-round stroke average was 70.5.
Lessons Learned©: Dollar Shave Club (Exploit long-held frustrations)
The concept of a 'newsletter' pops into the minds of company owners when they have no idea what to do to boost their marketing. They just know they need to do something.Should they entertain speaking engagements, seminars, networking events, newsletters, other?
How to Identify and Leverage Your Company’s Key Differentiators
Dollar Shave Club introduced a subscription model for selling razors using slapstick humor on YouTube. Now, Dollar Shave Club is being bought by Unilever PLC for $1 billion cash. Among the lessons learned and traditional industry norms broken are:
Change? The correct question is "What WON'T Change?"
here’s a cultural problem among companies, especially consulting companies: most of us label ourselves based on our practice area. As an example, in the legal profession: "I’m an estate planning attorney. I’m a M&A lawyer."
Rethinking Authentication, Revamping the Business
The first time I heard this question answered was from Amazon's CEO Jeff Bezos. Jeff was on stage at a press event, and a reporter asked him, "Jeff, what do you think is going to change most in the next 10 years?" Jeff replied, "That's a good question. But a better question is: What's not going to change in the next 10-20 years?"
An Old Idea, Revived: Starve Cancer to Death
IP authentication is the most important mechanism for authorizing access to licensed e-resources. Substantial business and policy issues for libraries and publishers alike connect up to IP authentication. Today, there is growing interest in eliminating IP authentication, so it is timely to examine the implications if we were soon to see its end.
Bitcoin: A Solution to Publisher Authentication and Usage Accounting
It covers a subject I care deeply about (cancer), and it’s exclusive, unpublished material from a New York Times Magazine feature entitled “An Old Idea, Revived: Starve Cancer to Death.” Written by Sam Apple, this piece got a lot of attention.
Second Circuit Holds that Google’s Digitalization of Published Books Constitutes Fair Use
Until recently, I’ve considered Bitcoin to be a shady digital currency that facilitates the activities of drug lords, arms dealers, smugglers, prostitution rings, and other nefarious activities that hide in the shadows of an open market. In recent years, however, Bitcoin, has been moving into more pedestrian and lawful activities.
Cannabis counsel movement rallies pot’s true believers
In 2004, Google began a Digital Book Project, which involved scanning books under agreements with several major research libraries and other institutional partners around the world. The Project resulted in an index of more than 20 million digitized books.
Startups Get an Unusual Message: Go Slow, Think Small
By John Roemer, Special to the California Bar Journal In the 1990s, incorrigible reefer-puffing criminal defense legend J. Tony Serra was one of the few points where the law and marijuana use intersected.
Golfers Join the Rest of World, Use Data
Startup founders often feel pressure to chase rapid growth at any cost. So it is notable that one new program urges them to think small.In an era of startup accelerators, the Good Work Institute, a free business-education program for entrepreneurs with modest-sized firms, might best be called a decelerator.
What Golf Can Learn From Online Dating
Before he won the Masters last month, Danny Willett had limited experience at Augusta National Golf Club. He had played in the tournament only once before, and was among the last players to arrive for practice rounds this year. But Willett also knew something many of his competitors did not.
Imagine for a moment that a restaurant is trying to convince you to make a reservation for lunch. You’ll be in a lovely and relaxing setting, they tell you. You’ll meet regulars who can’t get enough of the place. But unless you bring three other people, there will be a twist.